Please feel free to forward this information to any sales associate at your organization. If you would like to be added to our newsletter, simply send an e-mail to marketing@sunwestdist.net. We hope this newsletter serves as a valuable tool. Contact the SunWest Marketing Department or your Territory Manager with any questions.
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Important News Bulletin
Outdoor Kitchen Packages
SunWest Appliance Distributing is offering three distinct designs to help in the planning Viking Outdoor Kitchen. While these packages represent some of the possibilities for an outdoor kitchen, the varieties of combinations to fit each customer’s specific needs are endless. With a complete Viking outdoor kitchen, your customers have not only the most complete line of outdoor appliances, but also the cabinets that provide the same storage and organizational capabilities of an indoor kitchen.
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what's new at sunwest
Visit Us On The Web
Take a look at the new SunWest website at www.sunwestdist.net. The new and improved site has a new sleek design and incorporates many useful sections. We are continually working on the site to bring more functionality to it and will advise you on improvements as they occur. Be on the look out for a new and improved dealer locator section and a more comprehensive library of catalogs and specifications on our site!
SunWest / Viking Participated in Phoenix Cooks
Arizona’s Premier Culinary Event, Phoenix Cooks, took place on Saturday, September 2nd at the Arizona Biltmore Resort & Spa. SunWest and Viking made an impact with fully equipped kitchen vignettes, outdoor products and wine cellars. The event featured the Valley’s top chefs as well as SunWest Resident Chef, Amy Ahrensdorf. The event drew over 4,000 people with a portion of ticket sales benefiting the Phoenix Children’s Hospital.
Viking on T.V.!
Viking is continuing to work with the Food Network on a variety of shows. Viking products are featured on:
- Emeril Live!
- Hot off the Grill with Bobby Flay
- Boy Meets Grill
- Wolfgang Puck
- Sweet Dreams
- Sara's Secrets
- Low Carb and Lovin' It
- Barefoot Contessa
- 30 Minute Meals
- Molto Mario
- How to Boil Water
- Everyday Italian
- Iron Chef America
- Easy Entertaining with Michael Chiarello
- Quick Fix Meals with Robin Miller
CALLING FOR FULL VIKING KITCHENS!!!
Help us keep filling the airwaves and the decorating magazines with fresh, new, stunning full Viking kitchens. We need your continued assistance to secure this type of coverage for Viking.
- Outdoor Kitchens - The summer months are here, and we need your assistance in identifying Viking outdoor kitchens that include not just grills, but other outdoor products such as stainless steel cabinetry, beverage dispensers, warming drawers, refrigerators and the outdoor wok. Please let us know of any outstanding outdoor Viking kitchens in your area.
- Designer Series - We continue to look for full Designer Series kitchens to present to decorating and food magazines. Please let us know immediately of any unique Designer Series kitchens in your market.
- Professional Series - Also, continue to contact us regarding any Professional Series kitchens that include unique design elements, color or numerous Viking products.
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Viking Product Update
Introduction of Viking Outdoor VGBQ E-Series Grill Line
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Viking is pleased to announce the introduction of VGBQ "E" Series outdoor gas grills to the outdoor products line. These much-anticipated grills are offered in 30"W., 41"W. and 53"W. sizes and in all the configurations of the current T-Series line. The grills offer the same top-of-the-line features provided on current Viking grills with the added feature of a 120V electric ignition system. This allows the E-Series to provide built-in canopy lighting standard, plus an automatic re-ignition system. These models fit the same existing cutouts as the current T-Series line and are recommended for built-in applications. These new models provide Viking outdoor chefs the added convenience of built-in lighting along with several other additional features not currently offered on the T-Series.
The T-Series is not being discontinued and continues to be available for order.
- VGBQ300-2RE - Outdoor gas 30"W. E-Series "all" grill
- VGBQ412-2RE - Outdoor gas 41"W. E-Series grill with side burners
- VGBQ410-3RE - Outdoor gas 41"W. E-Series "all" grill
- VGBQ532-3RE - Outdoor gas 53"W. E-Series grill with side burners
- VGBQ530-4RE - Outdoor gas 53"W. E-Series "all grill"
Features Exclusive to E-Series Grills:
- Halogen lighting (2) mounted on the inside of E-Series grill canopy
- Provide ample lighting for nighttime grilling
- Easy-to-use push-button lighting on front of grill
- Push and turn, automatic electric spark ignition and re-ignition; burners light at lite/high position on the knob and re-light if extinguished, even at lowest setting
- New, easy-to-read numeral thermometer gives approximate temperature setting from 0 to 750 degrees F (0 to 399 degress C)
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Viking Product Update
Introduction of Viking Outdoor 30” W. VGIQ Grills
with TruSear™ Infrared Burner
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Viking is pleased to announce the introduction of the T-Series outdoor 30"W. gas grill with the TruSear infrared burner. The grill offers the same top-of-the-line features provided on current Viking grills with the added feature of the TruSear infrared burner. This high-powered infrared burner provides intense searing heat that caramelizes the outside of food to lock in natural juices and flavors. This new burner is ideal for preparing succulent meats such as steaks and chops. This new model provides Viking outdoor chefs an exciting new option to explore within the realm of Viking outdoor cooking.
Model Number and Description:
- VGIQ3002RT - Outdoor gas 30"W. grill with TruSear infrared burner
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Viking Product Update
Introduction of Viking Outdoor 24"W. VGIB TruSear™ Infrared Griller
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Viking is also pleased to introduce the built-in gas 24"W.TruSear infrared griller. This 24"W. unit uses intense searing heat to lock in flavors and juices, similar to the burner found in VGIQ model grills. Now Viking consumers who want infrared capabilities separate from their grill can easily build this model into their outdoor kitchen. This infrared griller has the same cutout dimensions as the current VGWT wok cooker, so if a customer wants to replace one with the other, it will not be a problem.
Model Number and Description:
- VGIB242T - Built-in Gas 24"W. TruSear Infrared Griller Product Features
- Commercial-style appearance and design
- TruSear burner is constructed of heavy-duty inconel stainless steel
- 2 burners - each 21,500 BTU high, 14,500 BTU low
- 9V battery electronic Ignition
- Intense searing heat caramelizes food, locking in natural juices
- Reduced cooking times due to short preheat time and intense infrared heat
- Full-width, pull out drip tray with SS ball bearing roller glides
- Protective SS cover provided
SUNWEST APPLIANCE DISTRIBUTING
8370 S. Kyrene Rd. #107
Tempe, AZ 85284
p: 480.784.6611
f: 480.784.6633
gramon@sunwestdist.net
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Special Feature Section
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Calendar of Events
Visit our website at www.sunwestdist.net for a complete list of events.
Cooking Demonstrations
SunWest hosts Product Cooking Demonstrations every month from 11:00 am – 1:00 pm. Invite your customers who are interested in Viking to our showroom to get in-depth information on how they can have Professional Performance in their home with Viking products.
Consumer demo dates:
- September 13
- October 11
- November 8
- December 13.
All session are free of charge and are held at the SunWest showroom from 11:00 am – 1:00 pm. Reservations required.
Food Wine and Jazz Experience
Sunday October 15
The Phoenix Symphony and Phoenix Magazine are bringing the Valley's hottest new restaurants together for one incredible evening of culinary indulgence! Experience fabulous fare from Phoenix magazine's "Best New Restaurants of 2006" and Kierland Commons' many restaurants, while enjoying fine wine and spirits at Phoenix Magazine's Food, Wine, & Jazz Experience. In addition to food and wine samples, there will be live jazz, while an intriguing collection of silent auction items will be available.
SunWest and Viking are major sponsors for this event. Price of admission is $80 per ticket (in advance) and $100 at the door. Proceeds benefit The Phoenix Symphony. Visit the Phoenix Symphony website at: www.phoenixsymphony.org.
Viking Training Academy
Tuesday, October 17
Viking Training Academy at the SunWest Showroom for Dealers from 9:00 am – 4:00 pm. Contact your Territory Sales Manager or Design Representative if you are interested in attending.
Viking Training
Wednesday, October 25
Viking Training at the SunWest Showroom
- 11:30 am – 12:00 Lunch
- 12:00 – 2:00 PM New Product Training
- 5:30 pm – 6:00 pm Appetizers and Drinks
- 6:00 pm – 8:00 pm New Product Training
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Little Known Facts...
Here are some thoughts for the day – nothing related to appliances but something to keep you thinking.
- The youngest Pope was 11 years old.
- The San Francisco Cable cars are the only mobile National Monuments.
- The Main Library at Indiana University sinks over an inch every year because when it was built, engineers failed to take into account the weight of all the books that would occupy the building.
- An ostrich's eye is bigger that it's brain.
